Six months ago I posted an entry titled ‘Lead Generation Statistics’ to outline the growing power of social media for business. Well, this was my experience! I had always monitored my KPIs and it was becoming more obvious social media was taking over the more traditional means of advertising and exposing ones business.

Six months on and this can be supported even further. Yellow Pages inquiries have decreased further, I don’t have time for any direct marketing due to the increased inquiries from social media, and website inquiries are up.

Some more specific statistics.

The 45.9% social media inquiries between Twitter, Facebook & LinkedIn equates to a total of 92 inquiries, with 77 of them coming from Twitter alone. Of these Twitter inquiries 38% have converted to clients and plenty are still warm leads!

Below I have outlined my philosophy of the 3 big social media platforms, if used correctly, which refers to users ENGAGING, CONVERSING & SHARING!

Twitter = network building

Facebook = nurturing the connections

LinkedIn = building credibility

Social media has been very good to this virtual office, so much so, that I’m almost too busy for social media! Oh, the irony!