Lead Generation Statistics

I’ve always loved statistics and with a background in Quality Assurance it’s no surprise that I have always monitored my KPIs and kept a record of every inquiry and lead conversion since I started trading back in late 2005.

I recently decided to review the source of all my inquiries during this period. I knew that many leads seemed to be coming from my activity on social media these days and this perception was proved correct as can be seen in the data presented below. 

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Some background information to the statistics above:

· 
I have only been actively involved in social media networking during the past 15 months.
· Up until recenlty, due to circumstances, I’ve not needed to attend face-to-face networking events and have only attended one function.
· Referrals generated from initial social media contacts are included within the social media data and not ‘Referral’ data. 

I have been astonished at the power of the three social media platforms I use (Twitter, Facebook and LinkedIn) and how they complement each other beautifully. It has allowed me to create a fabulous network and I’ve met some inspiring people in business during this 15 month period.